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Women Of The C-Suite: Rashmi Vittal

Rashmi is not like any CMO: she’s a die-hard fan of the Oakland A’s with a great sense of humor; someone who can mix sports metaphors with sales and marketing knowledge to deliver an entertaining and informative interview. Rashmi brings extensive experience in building marketing strategies and teams for both startups and large enterprises.

Prior to joining Conversica, Rashmi led marketing for SAP Customer Data Cloud after the successful acquisition of Gigya, a customer identity management startup. In this role, she was responsible for go-to-market strategy, product marketing, digital, content, communications and field marketing strategy. Rashmi has also held various marketing leadership positions at IBM, Oracle and Neustar. Additionally, she has an MBA from the F.W. Olin Graduate School of Business at Babson College.

As a startup executive, Rashmi has to be agile and straddle the strategic and the tactical. She understands the need to flex a wide range of muscles in order to develop smaller, younger teams, scale with limited resources and utilize different philosophies for growth.

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